BRAND CONSISTENCY

Color | Size | Typography

Importance of Brand Consistency

Brand consistency is a critical component for any brand. The difference between a good brand and a great brand is the priority you put on the consistency of your brand. Your brand can shape how people perceive your organization. Consistency can convey the outlook, attitude and customer experience you strive for.

Our team at 8 Visuals is focused on the consistency of the tangible visuals communications we provide to our clients. Ask us how we can help you manage this critical component of your business. Let us help you elevate your brand today, tomorrow, the next day — and well you get the idea — everyday.

Client Access Web Portals

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Keys to Your Success

Brand Consistency

Color Management

Color is an amazing thing.  The world wouldn’t be the same without it and neither would our businesses.  Maintaining color consistency over any product intended for marketing purposes is critical to your brand. Color management is absolutely essential when marketing your business today when the combination of substrates, shapes and sizes is so vast.   Learn more about this critical element in our Keys to Success.

Size

There are many factors of size in marketing.  Be sure to use all opportunities correctly to maximize impact.  There is the obvious physical element of size as shown in our marketing tip.  Size is a also a design element to help deliver a message.  Check out our example below.  Size also refers to the population or demographics you are targeting as well as the magnitude of the campaign.

Typography

Typography is another critical element in marketing and in branding a company.  Different typefaces could project a different meanings.  Can your marketing message be seen clearly?  What does your typeface say about your company’s brand image?  Learn more about Typography in our Keys to Success.

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