COLOR
Color is so powerful it can change our moods and control the reactions of our audience
Key to Success | Color
Using Color in Marketing
Color is an amazing thing. The world wouldn’t be the same without it and neither would our businesses. Maintaining color consistency over any product intended for marketing purposes is critical to your brand. Color management is absolutely essential when marketing your business today when the combination of substrates, shapes and sizes is so vast.
A common mistake when working with colors is to use too many of them. It is usually better to use one prominent color that is offset by a neutral color like white, gray, or black.
Examples of Color in Marketing
Selective Color
An eye-catching way companies may highlight their focus in advertising is by using selective color technique. In this example Smart Water uses the technique to increase the impact of a bold contrast in the product packaging advertisement.
Contrasting Color
Many color pairings have the power to influence viewers. In this example two highly contrasting colors resonate bold vibrance, livelihood and youth. The use of the combination, lime green and red, should not be used in styling of body copy or small text but is proven successful in the branding of Mountain Dew.
Emotions of Color
The psychology of color is a study that is used throughout almost all forms of consumer studies and marketing. When used in advertising potential customers subconsciously form perceptions of a company based on the colors displayed.