SIZE
Choose the Right Size for Impact
Key to Success | Size
Size in Marketing
There are many factors of size in marketing. Be sure to use all opportunities correctly to maximize impact. There is the obvious physical element of size as shown in our marketing tip. Size is a also a design element to help deliver a message. Check out our example below. Size also refers to the population or demographics you are targeting as well as the magnitude of the campaign.
If your intended audience was vehicles for a car wash, would you wave a business card? Appropriate size makes an impact.
Examples of Size in Marketing
Less is More
When it comes to designing in large format simplicity can go a long way. Apple is famously known to display all of their products in a very clean manner. The top key to Apple branding is utilization of composition and white space. This example of a billboard sized product ad shows the impact of featuring minimal focal points in the large scale.
Hierarchy of Elements
Visual hierarchy in design is the order in which information is noticed. Creating a range of sizes, fonts and colors makes it simple for the viewer to identify what is most important and the message they should be receiving. A design without a defined hierarchy is unlikely to achieve the goal of the ad. In this KitchenAid ad our eye immediately reads the centered statement and then proceeds to notice the logo and later the below details.
Scope
The size and scope of your campaign also determine many aspects of your marketing. Knowing your intended audience can help decide the demographics that you’ll need to achieve success.