INTENDED AUDIENCE
Who is your perfect customer or client?
Key to Success | Intended Audience
Know Your Intended Audience
Clearly identifying your intended or “target” audience is a critical component in having marketing success. It becomes easier to capture someone’s attention if you know their needs and goals. By understanding these needs and goals, you’re able to craft a message that “reaches” your intended audience. This increases the chance of a successful marketing solution.
Your intended audience or target market can't be ``everyone``.
Examples of Identifing a Target Market in Marketing
Target Audience: Male Beer Drinkers
In this widely known advertising campaign, male beer drinkers are targeted. Dos Equis commercials and advertisements suggest that those who drink this beer may resemble a man known as ‘the most interesting man in the world’.
Target Audience: Parents
In this advertisement Huggies diapers brand targets parents. The scene of the young father tackling the dirty task of diaper changing is relatable to those who have had similar experiences.
Target Audience: Young Female Smokers
This example of an anti-smoking ad targets young female smokers. The ad seems to suggest that young female smokers should fear the loss of beauty and youth with long term smoking.