TIMING
Delivering your message at the right time can drastically improve your results.
Key to Success | Timing
Timing is Everything in Marketing
You have probably heard the phrase, “Timing is everything”. Well it’s absolutely true. Your product is only good if you have it when you need it. Your marketing message is only effective if it is delivered at the right time to the intended audience. We take great pride in making sure this timing is right each and every time.
You can afford to get a few things wrong in your marketing if your timing is right. Don't discount the importance of timing.
Examples of Great Timing in Marketing
Oreo | Super Bowl Tweet
Oreo stole the night with this social media tweet that went out during a 34 minute power outage during the Super Bowl | February 2013. To this day remains an all time great example of perfect timing. “Power out?….no problem! You can still Dunk in the Dark!”
Dunkin Donuts | Blue or Gold?
A dress on Tumblr became an internet sensation in 2015. Is that dress white and gold or blue and black? Dunkin Donuts created a great campaign from it. “It doesn’t matter if it’s blue/black or white/gold….they still taste delicious!”
Durex | Fathers Day
In a very clever print advertisement, Durex mocked it’s competitors with this ad about manufacturing condoms. They wished all of those who used their competitors products a “Happy Father’s Day”.